Even interested prospects fell off the radar when the sales team reached out.Īfter conducting an A/B test with a shorter landing page, it becomes apparent that customers aren’t engaged enough to scroll down to that ‘Contact Us!’ button.

After a month of optimizing and tweaking, you’re pleased to report a successful campaign that racked up a ton of website clicks- woohoo!ĭespite gaining social traction, your client is concerned that there aren’t very many people filling out the contact form. A client approaches your agency to run a social media campaign for a newly developed landing page.

This guide delves into the customer journey mapping process, covering how to track a customer's journey from the first interaction to lasting loyalty.Ĭonsider this scenario (it’s one you’re likely familiar with).

This visual tool traces all touchpoints, identifying customer needs, perceptions, and challenges at each stage. Customer journey mapping is a method of detailing a customer's complete experience with a brand, from initial awareness to post-purchase interactions.